The multinational scotch whisky Johnnie Walker has introduced plans to release a brand new non-fungible token assortment to have a good time the extremely expected world-renowned cultural second for the humanities in Miami on December 1.
In a November 18 press free up, the posh drink Johnnie Walker showed launching the brand new NFT assortment on BlockBar, the arena’s first direct-to-consumer NFT market for luxurious wine and spirits.
Johnnie Walker Launches NFT Assortment
Johnnie Walker has teamed with streetwear fashion designer, VandyThePink and 88Rising, the pioneering song and humanities collective, to release a restricted version Johnnie Walker Blue Label NFTs.
Consistent with the announcement, the brand new virtual belongings will permit Johnnie Walker lovers to uptake phase in a token-gated vote casting revel in, giving holders the power to encourage VandyThePink’s ultimate design of the bodily bottle.
Johnnie Walkers will permit its lovers to vote at the ultimate bottle paintings and obtain a signed, serial-numbered commemorative piece whilst taking part in an increased Johnnie Walker Blue Label tasting revel in.
It’ll be the primary time an NFT by way of VandyThePink will debut within the metaverse and the primary time the BlockBar market to host a community-impacted free up the place NFT holders will vote at the paintings, which is able to function at the bottle.
Johnnie Walker Blue Label NFT
Whilst commenting in regards to the new NFT mission, Sophie Kelly, the Senior Vice President of Whiskies at Johnnie Walker, remarked:
“We’re overjoyed to be pushing barriers in Web3 as this can be a first of its form author collaboration with an NFT market, in the end permitting the BlockBar network to play with distinctive VandyThePink icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us.”
After December 1 match, the Johnnie Walker Blue Label NFT will replace to mirror the network vote on paintings and change into the design at the VandyThePink version Johnnie Walker Blue Label bottles.
The bodily bottles, as soon as created, can be held securely by way of BlockBar with a file of authenticity held at the blockchain as a virtual certificates of possession till the NFT is redeemed. The NFT assortment will debut on BlockBar NFT Market on November 22.
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